Airbnb ICON Social Strategy
Social Strategy
[Social Concept & Strategy]
Single line strategy that encompasses audience, opportunity on social driven by insights & unique project attributes.
IE: “Harness the buzz around Inside Out 2 to spark joy with fans by leaning into the distinct emotions, personal memories and fun color-coded visuals.”
PREMISE
Work with internal comms and social team at Airbnb to launch builds of “iconic” houses. Creating social content with strategy and brief roll-out plan.
OVERVIEW
Leigha worked with internal teams at the agency Hogwash, Airbnb, and PR agnecy Weber Sandwhich on 4 of the 12 houses launched in 2024. Concept creative of builds from a marketing point of view, strategize launch plan of each, suggest partnerships, ideas to elevate engagment, and complete final delivery.
Work with internal comms and social team at Airbnb to launch builds of “iconic” houses. Creating social content with strategy and brief roll-out plan.
OVERVIEW
Leigha worked with internal teams at the agency Hogwash, Airbnb, and PR agnecy Weber Sandwhich on 4 of the 12 houses launched in 2024. Concept creative of builds from a marketing point of view, strategize launch plan of each, suggest partnerships, ideas to elevate engagment, and complete final delivery.
